By Jan Runge Pre-show advertising in cinemas is a key revenue driver that contributes to operators’ bottom lines. As the cinema industry evolves and diversifies its offerings to meet changing audience expectations, cinema advertising must adapt to stay relevant and...

During this year’s Los Angeles Seminar Series, the International Cinema Technology Association (ICTA) announced the winners of their fourth annual North America Cinema Awards (NACA). These awards honor outstanding achievements in cinema design, refurbishment, and technological innovation. “This year’s winners have...

Universal Goes Big on Sequels, Spin-Offs, and Established Franchises Sequels and spin-offs dominated most of the running time of Universal’s presentation at CinemaCon 2025, showcasing a slate that will surely be familiar to moviegoing audiences.  On the tentpole side, Universal...

CIELO has announced the expansion of its programmatic ad serving solution to more than 1,200 screens. CIELO’s unique ad serving technology automatically delivers and programs advertisements, allowing placements of ads from real-time bidding ad exchanges and also of premium positions...

The magic of the big screen has returned to Vizag with Mukta A2 Cinemas rolling out the red carpet to a fully upgraded and reopened venue. Located at the heart of the city, the three-screen revamped multiplex has undergone a...

The Boxoffice Podium Forecasting the Top 3 Movies at the Domestic Box Office | April 4 – 6, 2025 Week 14 | April 4 – 6, 2025 1. A Minecraft MovieWarner Bros. | NEWWeekend Range: $85M – $100MShowtime Marketshare: 31% Pros...